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Baby Loss Awareness Week

Writer's picture: Laura EgertonLaura Egerton

Break the silence 💕


Pregnancy and baby loss is often a taboo subject. You can help to break the silence around baby loss by talking to your friends, family and colleagues about Baby Loss Awareness Week and by joining the conversation on social media using the hashtag #BLAW2022 wearing a pin badge or lighting a candle on 15th October.


Follow us on Twitter, Facebook and Instagram (if you don’t already!). You can also add #babyloss to your social media posts to link up with other people talking about the issue on social media.


More ways to get involved and spread the word:

Watch our animation about pregnancy and baby loss


Share it with everyone you know!


Snap a selfie or a photo wearing your pin badge

Share it on social media – remember to add #BLAW2022 and tag @babyloss on Instagram.


Use our specially designed Baby Loss Awareness Week images on your website, blog, Facebook, Twitter, Instagram, or work intranet.


Sign up to Twibbon


Show your support on your Twitter, Facebook or Instagram profile here.


Join the global Wave Of Light at 7pm local time on 15 October


Simply light a candle and leave it burning for at least 1 hour to join us in remembering all babies who have died too soon. Post a photo of your candle to Facebook, Twitter or Instagram using #WaveOfLight


Contact your local media

Use our template press releases for a Ribbon Remembrance Event or a local building that you have helped turn pink and blue!


Put up the Baby Loss Awareness Week poster


Tell your local community about Baby Loss Awareness Week and any events you are organising. Download it here. 


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